Marketing Services - Cost effective marketing support, marketing communications and online marketing
Case Studies
Marketing support is carried out in various industry sectors. Our expertise has been a great help to some diverse organisations. Some Kinematic case studies can be seen below:
Revenue Generator
Buildersuperstore.co.uk - E-Commerce Profitability
Helping to launch one of the UK's newest building supplies retailer through purely online marketing methods. The beauty of online marketing is that everything is measurable and ROI can be calculated at every point. Also when spending advertising money in search marketing the viewer is only one click away from the site and therefore so is a sale.
After doing substantial market analysis, usability studies and strategy development the website was ready for launch. Working closely with the management team Kinematic expertise enabled break even operating within the first three months of trading.
Gwingo with a Winning Formula
Iwingo.co.uk - Competing at the Highest Level
The Gwingo from Iwingo gives out prizes to its loyal community and they enlisted Kinematic expertise to research, design and promote the competitions website. Using tried and tested usability formulas the website quickly generated a vast membership following allowing Iwingo to generate revenue form data collection, advertising and marketing services.
The website has benefited from having Kinematic expertise on board by enabling highly usable web design, multiple revenue streams and scalable business systems.
Online Sales Increase
Sockshop.co.uk - Internet Marketing
Helping to develop e-commerce usability to grow revenue and profile of the online retailer. Carrying out online marketing functions such as search engine optimisation, pay-per-click promotion, affiliate marketing and email marketing. The creative of the site was produced by Kinematic expertise.
Alongside traditional marketing functions such as public relations, offline advertising and product placement. Interesting publicity was secured such as Big Brother, other television shows, BBC Radio Shows and various press. Helping the e-commerce division to grow 345% year-on-year.
Targeted Web Design
MyFreeRewards.co.uk - Brand Overhaul
Creative artwork and web design for a growing incentive website - MyFreeRewards.co.uk offer fantastic rewards for users in the UK. Part of the Easy Affiliate network, this website has grown significantly since launch.
Kinematic Marketing derived corporate identity through a target market analysis and web design to boot making this a highly targeted website with growing conversion rates.
Building Brands
Jeep - Breaking New Product Categories
Helping win the license for Jeep apparel in the UK, Kinematic expertise provided marketing support to attack the competitve market place of outerwear.
Producing creative for Premier Kid's exhibitions. product catalogues and capturing data of trade buyers effectively returning investment through direct sales.
Corporate Logo Design
Easy Affiliate - Corporate Identity
Local Easy Affiliate have grown exponentially over the past four years and they came to Kinematic Marketing to provide new corporate identity and marketing literature. Targeting business to business growth they have effectively used our expertise to achieve greater market share in data capture sector.
A cutting edge logo and benefit led marketing communications allowed Easy Affiliate to take the next step in their business' development.
Raising Awareness
Events - Marketing Communications
Huddersfield Christian Fellowship is one of the fastest growing churches in the UK. With a lively congregation and lots of special events it needs plenty of marketing support.
Kinematic expertise handles all marketing commnications to raise awareness in target audiences about the forthcoming events. Organising campaigns including offline and online communications, data capture, outdoor advertising management and creative production. Kinematic Marketing provide an enthusiastic and plentiful source of solid marketing know how.
Expanding Market Share
Farah - Developing New Distribution Channels
Producing the proposal to win the license for Farah underwear and socks in the UK, Kinematic expertise provided marketing function to launch these product categories in the UK.
Growing market share by opening retail concessions with large multiple retailers. A strong business-to-business marketing strategy targeting key decision makers enabled them to close negotiations for greater shop space better profitability. Kinematic expertise played a large part in the development of this brand in these product categories
Pulling Their Socks Up
Elle - Retail Marketing Functions
Managing the retail development of this sock and legwear brand in the concessions distribution channel, Kinematic expertise grew this business threefold. Performing integrated retail marketing functions revenue was increased throughout the business.
Opening retail concessions with large multiple retailers. The business-to-business marketing plan targeted key personnel and successfully closed agreements for greater floor space increased profitability.
Leading Change
Leadership Development - Strategic Marketing Plan
Helping the leadership development company to build their brand in the UK market place. Analysing key issues and developing a step by step marketing plan that was followed by TLA.
With a cost effective marketing plan Kinematic expertise has helped this small business develop and grow in a competitive sector. Straight talking marketing support not only helped achieve the targeted objectives but helped them build their own marketing knowledge.
Importing Expertise
Wholesale - Corporate Identity
Masterminding corporate literature and marketing support for various business units within th group, Kinematic expertise helped to further the group image.
Bringing together information from diverse companies within the Ruia group and creating an integrated professional identity to help build business. Also developing promotion of numerous departments from workwear to websites.